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ADVERTISING MAGNETIf you're a small business owner,it's likely you've always got your eyes peeled for new ways to attract new customers and keep your business name in the front of your current customers, all in an attractive display that's seen often. The concept of an advertising magnet has been around for a while, but technology and graphics capabilities today are making the idea of investing in an advertising magnet campaign all the more worthy. Especially since it's one of the more effective ways to market your business,while not costing an arm and a leg.
There are many, many companies with web sites which can provide an customized advertising magnet that's just right for your business. You can supply them with your own design, if you're the artistic type. If not, most have skilled designers who can analyze your business goals and develop a concept for your approval.
Of course, you want your design to be a stand out. People love to put these magnets on their refrigerators, for a number of reasons: for quick access to your business phone or website, as entertaining refrigerator decor and as a place to tag coupon you gave out last time your customer came to your store. One consumer study showed the exposure advantage of an advertising magnet: the average householder accesses the frig seven times every day.
Some of the larger companies that make advertising magnets have an inventory of more than a thousand fonts, tens of thousands of stock photos, and hundreds of thousands of clip art images. You know there is sure to be a pleasing combination in such a vast reservoir of possibilities.
Let's look at some concepts which show the versatility and uniqueness you can design into your advertising magnet to really attract the eye. Let's say you sell fireplaces. How about an advertising magnet shaped like an old-fashioned fireplace, complete with cozy flames and your name? Perhaps you sell gardening supplies and vegetable seeds. A magnet shaped like a bright red tomato would certainly be an eye-catcher.
Another type of advertising magnet that's proven quite effective is the magnetized business card, particularly good for service oriented businesses. If you're a chimney sweep or appliance repairman, people like to stick these cards on the frig for ready reference when the yearly sweep is needed or something goes wrong with your washer. If you think your regular business card is too plain, consider a redesign to make your advertising magnet stand out in the crowd. Simple yet distinctive designs work best. For example, if your business is coffee, a beige background with a steaming cup of coffee and your business information is easily found.
Using the advertising magnet concept can be a powerful stimulant to your bottom line. If you send one of these out with every order, and it's attractive, you can almost bet it will end up on the customer's frig. The next time they're looking for your product or service, they can easily find you!
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