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ADVERTISING ON THE INTERNET

If you're selling products online, you may well succeed or fail based on the soundness of your advertising campaign. Advertising on the internet requires different methods than conventional advertising campaigns of the past, where magazine ads, radio and television commercials were the heavy hitters. The electronic advertising campaign may seem a bit confusing to a novice, but once you get used to the jargon and learn the ropes, you'll find advertising on the internet a successful venture indeed.

Advertising on the internet is, of course, all about exposure of your product and the public. When you consider there are billions of users out there, your prospects are out there.

Getting the right exposure is the trick. There are lots of avenues to explore to get your product before your target audience. While one advertising effort works for you, another may not. You need to determine, through testing, which advertising on the internet avenues bring customers to your site.

Some people feel that “pay-per-click” advertising on the internet is the best way to reach targeted traffic. Have you heard of Google “AdWords”? These are big impact text ads that appear on the right hand side of the Google Search page and may also be displayed on other sites, as related content. This form of advertising on the internet can bring good and swift results.

When developing your advertising campaign, don't neglect the ezine advertising opportunities. This may be a good strategy if your advertising budget is small. Here's how it works.

You know your product better than anyone, right? Dust off your keyboard and write an article that showcases your knowledge of your subject product. If you're selling art posters, write an article on a famous and interesting artist. At the end of the article, include your byline, which should generally be about 25 words. Something like “Jane Sweetheart owns the Postershop.com site, specializing in fine art prints, botanical prints and antique posters.” will do just fine. Include a link to your site.

Next you'll want to look for ezines geared to readers who would be interested in art posters. Look for good circulation numbers. Approach the website owner, offering the article for free in exchange for your byline. If the site owner likes the article, you've lightened his load in producing his newsletter and gained some good exposure, advertising on the internet for free.

Advertising as a sponsor for electronic newsletters will cost you some money, but the prices aren't steep compared to the exposure and traffic you gain. Write different ads, focused on different customer perspectives and run them in different newsletters. Track your response rates and fine tune your ads. Once the ad is “perfect”, pull the ads from publications that don't bring a good response, keep advertising in the ones that do and search out new ezines to test your ads.

Advertising on the internet can be fun and lucrative once you get the hang of it.